Social Media Brand Community and Consumer

Question: Discuss about the Social Media Brand Community and Consumer. Answer: Introduction The main purpose of this report is to give a clear idea about the purchase behavior of a consumer at the time of purchasing a Galaxy Note phone made by Samsung.Samsung is a highly reputable and leading brand in the field of Android phones. Just like other android phones within the market, the company also offers some innovative and unique features in their products like Galaxy Note. It provides a big screen size display to their consumers by the help of which the corporate people or management students can easily able to make a presentation and this phone also have improved technology which inspires their consumers to purchase this product (Minnema et al., 2016). By the help of this report, anybody can able to understand the five stages of the decision-making process about consumer purchase behavior of Galaxy Note. Need recognition The process of consumer behavior is generally started by identifying the needs and problems of a consumer at the time of purchasing that particular product. The people who generally want to use smartphones and also want to enjoy the facility of an android phone and laptop simultaneously should take an initial decision to purchase Galaxy Note. However, android phones are a form of a personal definition. The purchase of an android phone by a consumer may be triggered by their personal needs such as the use of the internet within their phones, can easily transform money or any other things through online facilities, etc. There also have some other additional triggers which influence the consumers about their personal needs and actual needs regarding to this particular product (Shen et al., 2012). A consumer has a wish to purchase a branded android phone such as Galaxy Note because it has the extraordinary features in comparison with the other smartphones of same price range (Solomon, 2014). Actually, the factors like influenced by the friends and other people who have Galaxy Note and a form of self-interpretation may trigger a consumer to purchase that particular product. Actually, the consumers face an issue regarding the thinking that they are not able to meet the social standards of their friends, so they think that maybe they are unable to purchase that particular product. According to buyers Black Box Theory, such elements like cultural factors, social settings, and personal factors can affect the consumer mind at the time of purchasing that product. Information search After identifying the need for an android phone, the consumer has entered into the second stage and start to look for a suitable product. In this stage, the consumer started to give more interest in the marketing information about that product and the feedback or information which is gathered from their friends and other people who have already use this particular product (Zhang Breugelmans, 2012). However, when the consumer want to purchase a reliable and superior android phone which has a high price rather than a normal phone, then the consumers collect a detail information about that particular product through various methods Internet searching Taking feedback from their friends who have already use that product Visiting various retail stores and gather knowledge from the advertisements and marketing persons on that retail stores From this search, the consumer can able to obtain some information and knowledge about that particular product such as Types of shade Affordability (depending on their social status and income) The store from where they should purchase the product Detail knowledge and feedback about the brand and their products Alternative evaluation After the information search stage, the consumer now entered into the stage of alternative evaluation. In this stage, the consumer before purchasing the product should compare the similar products from other brands (Siddiqui Arabia, 2015). The consumers who are loyal to the brands should skip this stage and directly jump to next stage that is the stage of the purchase decision. However, when the consumers purchase a high price product, then generally they also consider some alternative products. The consumer has many ways to evaluate a product. This factor totally depends on the needs of a consumer. By the help of the buyer's Black Box Theory, it can understand that how should the need of a consumer affect the decision-making process for each brand and product (Goh et al., 2013). In the case of Galaxy Note phone, the company offered a quality product to their consumers which have some innovative features which are not offered by competitors. In this Galaxy Note phone, the company provides a big size screen which is very trendy according to the recent days and also provides some other innovative features of entertainment, large RAM size, etc. However, if these features can able to attract the consumers then the option of alternative evaluation should get omitted (Sparks et al., 2013). The consumers also evaluate the other products of the same brand. Purchase decision In the recent days, Samsung is the leading brand who also occupies the market of Apple in the field of android phones. The consumers who already have an interest on Galaxy Note phones are mostly influenced by the advertisements and the attitudes of their friends and other people. According to those people, the Samsung brand always provides stylish, innovative, fashionable and distinctive product to their consumers. The purchase behavior of a consumer is mostly influenced by two factors Attitude of their friends or other people Some unexpected situational factors such as suddenly the price of that product are reduce In the case of Galaxy Note phone, the attitude of their friends or other people plays a most important role at the time of making decisions about the purchase behavior of a consumer (Claiborne Sirgy, 2015). Before entering a retail store the consumer is already influenced by their friends and the advertisements of that product. They may also be influenced in the store after getting knowledge from the store person or marketing person. If the consumer wants to purchase that product through online then they are influenced by the promotional advertisement on the on the particular website. Post-purchase evaluation This stage determines the main difference between the performance of the product and expectation of the consumer. After purchasing the product the consumer may be satisfied or dissatisfied which depends on the factor that how well the product can able to meet the expectations of their consumers (Liu et al., 2013). After purchasing the product dissatisfaction may arise about the quality of the product such as it may not able to provide the quality of the picture as the consumer expect, etc. After purchasing the product the consumer gets more satisfied if they can able to do their presentational jobs easily, or can able to entertain themselves as they expected (Juster, 2015). They also get satisfied when they obtain admiration from their friends and also when they able to feel fashionable and distinctive in their social status. This experience may provide a positive outcome towards that particular product. Conclusion In conclusion, this report provides a clear idea about the purchase behavior of a consumer at the time of purchasing a Galaxy Note phone. From this knowledge, it can be said that the purchasing decision of a consumer for a product like Galaxy Note absolutely depends on the factors like personal style, individual definition, and the social influence. The uniqueness of Galaxy Note phone shows that it is innovative and distinctive than other branded android phones which influence the consumer to purchase that particular product. Reference Minnema, A., Bijmolt, T.H. and Non, M.C., 2016. The impact of instant reward programs and bonus premiums on consumer purchase behavior.International Journal of Research in Marketing. Shen, B., Wang, Y., Lo, C.K. and Shum, M., 2012. The impact of ethical fashion on consumer purchase behavior.Journal of Fashion Marketing and Management: An International Journal,16(2), pp.234-245. Solomon, M.R., 2014.Consumer behavior: Buying, having, and being. Engelwood Cliffs, NJ: prentice Hall. Zhang, J. and Breugelmans, E., 2012. The impact of an item-based loyalty program on consumer purchase behavior.Journal of Marketing research,49(1), pp.50-65. Siddiqui, M.N. and Arabia, J.S., 2015. Consumer Behavior The influence of family in the decision making of household items purchase. Goh, K.Y., Heng, C.S. and Lin, Z., 2013. Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content.Information Systems Research,24(1), pp.88-107. Sparks, B.A., Perkins, H.E. and Buckley, R., 2013. Online travel reviews as persuasive communication: The effects of content type, source, and certification logos on consumer behavior.Tourism Management,39, pp.1-9. Claiborne, C.B. and Sirgy, M.J., 2015. Self-image congruence as a model of consumer attitude formation and behavior: A conceptual review and guide for future research. InProceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference(pp. 1-7). Springer International Publishing. Liu, Y., Li, H. and Hu, F., 2013. Website attributes in urging online impulse purchase: An empirical investigation on consumer perceptions.Decision Support Systems,55(3), pp.829-837. Juster, F.T., 2015.Anticipations and purchases: An analysis of consumer behavior. Princeton University Press.

Kanye West Rants on Twitter about Overpriced College Textbooks

​Its no surprise to anyone just how much of a financial burden college is to students and their families. Applying to college costs $75-$95 per application, and attending school can cost upwards of $20,000, which doesnt include the college-related expenses, like textbooks. Every semester, college students all over the world take to social media to cry about the cost, and this morning, so did Kanye West. I have a friend who works really hard and makes $370 dollars a day†¦ KANYE WEST (@kanyewest) February 16, 2016 Her son just got in a really good school and his textbooks are like $400 dollars each †¦ KANYE WEST (@kanyewest) February 16, 2016 I mean, his mom has to work 2 days just to afford 1 book for her son †¦ KANYE WEST (@kanyewest) February 16, 2016 she’s giving everything she has to make sure her son has a better future†¦ KANYE WEST (@kanyewest) February 16, 2016 Steve Jobs wanted to lower the cost of textbooks†¦ KANYE WEST (@kanyewest) February 16, 2016 Education puts Americans into debt before they even get a chance to get started†¦ KANYE WEST (@kanyewest) February 16, 2016 We have to lower the price of textbooks†¦ KANYE WEST (@kanyewest) February 16, 2016 I’d rather teachers got paid more and books cost less †¦ #2020 KANYE WEST (@kanyewest) February 16, 2016 What are your thoughts? Do you agree with Kanye? We would love it if the prices for college textbooks dropped. For Kanyes sake, we hope the prices drop before its time for North and Saint West to go to college. Whether you’re just starting your search or you’re looking for help applying, it’s never too early to make the college application process easier.Searchto find students like you orcontact a mentorfor help with the admissions process so you can narrow down your choices and get a head start.

Swot analysis of Adams Aircraft

Free Essays on After Sept 11

University of Saint Francis Will We ever be Safe Again? CONTENTS Personal Story (what lead me to my investigation) 5-8 Investigation Results†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9-13 Interview13-14 Interview Commentary †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....15 SELECTED BIBLIOGRAPHY 16 As I was sitting in professor Cox’s psychology 101 class, September eleventh started off as any regular day for me. I was still getting used to my first semester of being a college student but I was still able to notice something was a little different today. Surprisingly almost every student was late to class, even professor Cox who is usually one of the first to arrive. Just as I was packing up by book bag to leave, because I thought class was cancelled, Professor Cox and a couple students walked in. The persona of professor Cox was somewhat out of the ordinary though, the look on his face actually scared me. Professor Cox, being a physiologist, is usually in a positive mood beginning each class by saying good morning to each and every student and always having a huge smile on his face that seemed to stretch from ear to ear, but this morning of September eleventh many things changed. As the students started flowing into class each and everyone of them seemed to be engulfed in a deep conversation of some sort. At first I thought they were talking about a party this weekend, but I could tell by the looks on there faces that partying was the last thing on there minds. I always seemed to be the last to know everything, I really wanted to find out what everyone was talking about. In this case though, I wish I would have never known. I yelled across the room to one of my soccer teammates Mark. Mark was a year older than me and in the Army reserve. Mark came walking over to me with his freshly shaved head gleaming in the sun that seemed to peak in through the window. ‘Mark† I said, â€Å"What is going on, what the hell i... Free Essays on After Sept 11 Free Essays on After Sept 11 University of Saint Francis Will We ever be Safe Again? CONTENTS Personal Story (what lead me to my investigation) 5-8 Investigation Results†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9-13 Interview 13-14 Interview Commentary †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....15 SELECTED BIBLIOGRAPHY 16  As I was sitting in professor Cox’s psychology 101 class, September eleventh started off as any regular day for me. I was still getting used to my first semester of being a college student but I was still able to notice something was a little different today. Surprisingly almost every student was late to class, even professor Cox who is usually one of the first to arrive. Just as I was packing up by book bag to leave, because I thought class was cancelled, Professor Cox and a couple students walked in. The persona of professor Cox was somewhat out of the ordinary though, the look on his face actually scared me. Professor Cox, being a physiologist, is usually in a positive mood beginning each class by saying good morning to each and every student and always having a huge smile on his face that seemed to stretch from ear to ear, but this morning of September eleventh many things changed. As the students started flowing into class each and everyone of them seemed to be engulfed in a deep conversation of some sort. At first I thought they were talking about a party this weekend, but I could tell by the looks on there faces that partying was the last thing on there minds. I always seemed to be the last to know everything, I really wanted to find out what everyone was talking about. In this case though, I wish I would have never known. I yelled across the room to one of my soccer teammates Mark. Mark was a year older than me and in the Army reserve. Mark came walking over to me with his freshly shaved head gleaming in the sun that seemed to peak in through the window. ‘Mark† I said, â€Å"What is going on, what the hell i...

The professional nurse Essay Example | Topics and Well Written Essays - 500 words

The professional nurse - Essay Example ing are responsible for taking strategic decisions about the practice of nursing and they have to develop new practices in the light of new research findings (May & Veitch, 1998). The officials of Board are also blessed with the authority of hold trails against unethical and deficient practices. However, Professional Nursing Organization has to train new recruits according to changing needs and requirements of the field which are passed by the Board of Nursing and other organizations like it (Functional Differences in PNO and Board of Nursing). Secondly, conditions imposed by Ethical Code of Nursing works in order to generally benefit the staff but it limits me from showing too much compassion towards patients because they may seek intimate relations (Williams, 2001). However, in some cases, I literally know that I can do more but I have to refrain myself from overindulgence. Thirdly, Ethical Code helps me in terms of saving my character from staining and I am trained to circumvent s exual advances of patients by limiting my services to fulfillment of minimal professional duties. Nurses are there to help the ill irrespective of their race, gender and economic situation and they have to show compassion to an acceptable degree as well (Read, Adiibokah, & Nyame, 2009). On the other hand, they are supposed to work in order to improve the quality of life of the patients by keeping them in a lively environment and they should encourage them to spend their time in healthy activities. Need Theory had influenced my pattern of work and I have been an optimistic person in the direction of my work in early days. However, as I grew in my experience then, I became more and more convinced that I shall render minimal medical aid to sick and encourage them to take charge of their recovery process (Sullivan, Menapace, & White, 2001). Human Caring Theory in my personal view is conveying one and the same thing as Need Theory because we cannot make one well if he or she is not hopeful

Reducing the rate CO2 emissions by reducing deforestation in poorer Essay

Reducing the rate CO2 emissions by reducing deforestation in poorer countries. Should richer countries pay poorer countries to stop cutting down trees - Essay Example Hence, the environment faces many stern adverse effects. For instance, there is habitat loss causing numerous species that are dependent on the forests to go extinct. Notwithstanding, there is a massive climate change attributed to the acts of deforestation. Essentially, there is an urgent need for the developed countries to intervene and provide funds for poorer nations to help thwart deforestation. Arguably, reduction of emissions emanating from deforestation and environmental degradation can greatly assist in curbing global warming and climate change. Nevertheless, developing nations are not in a position to avoid deforestation because they depend on agriculture for their food security. The situation leads to a need for more land that is essential for agriculture due to a rapidly growing human population. In return, more forests are in danger since they face an invasion from the farmers. Notably, if the developed nations could intervene, more forests can be saved. In subduing deforestation in poorer countries, developed countries need to come together and establish treaties that would support other food production methods. For instance, the alternative methods of agricultural production are expensive for poorer countries to implement. As such, they resort to cheap and easy methods of land cultivation that requires large tracts leading to increased cutting of trees. Thus, fina ncial support to implement such means of alternative agriculture can save the forests a great deal. Poverty has played a substantial role in the degradation of the environment. Most of the world’s rainforests reside in the poorest countries in the universe. The inhabitants of these poor regions rely on the forest ecosystems for survival. Activities in this context entail collection of wood for fuel, gathering, hunting, and they receive some finances from companies that exploit the forest resources. Similarly, most of the people

ENG315 week1 Coursework Example | Topics and Well Written Essays - 250 words

ENG315 week1 - Coursework Example In the long run, the system control could no longer work as expected and there were some managerial-worker conflicts in the company. Given an opportunity to change the flow of information in decision making at this company, I could prefer the predictive control of distributed decision making method. The system has got four key aspects, which include; the predictive mode of team decision making, the fitness function as the second aspect, thirdly there is the optimization of information structure and finally the forecast decision making requirement. This system achieves convenience by the fact that stakeholders act as both decision makers and implementers. Although all of us make decisions every day, some of the decisions are straightforward while others are complex and indirect. In business decision making, this systematic approach to decision making is essential to address critical elements that can result into timely decisions (Bhushan & Kanwal, 2004). Moreover, there is no conflict of interests because every stakeholder is involved in decision making as well as implementing. With this organization, every stakeholder is motivated to work since every contribution is considered