Classical Art Remakes Preserve Cultural Heritage for Future Generations Essay Example for Free

Classical Art Remakes Preserve Cultural Heritage for Future Generations Essay I. Introduction Hook: New idea – it is well forgotten old (Geoffrey Chaucer) Thesis: I strongly belief that classical art remakes preserve cultural heritage for future generations, and the purpose of this paper is to prove it. II. Body A. Topic sentence: First, until further arguments, it is important to give the correct meaning of the word â€Å"remake. † 1. Translation classics art into the language of the modernity. 2. Newer version or interpretation 3. Not a parody B. Topic sentence: Second, the remake allows the younger generation to encounter with deep knowledge that has been embedded by great creators in their artworks. 1. Bottomless meaning 2. The remake is a lifebuoy 3. New life to long-forgotten artwork C. Topic sentence: Finally, main goal of remakes is not only the preservation of cultural heritage, but also are to preserve historical heritage and to immortalize the names of great and talented people. 1. A sign of ultimate fame of the original art 2. Highest prevalence 3. Absentee readers are always more than confrontations. III. Conclusion New idea – it is well forgotten old (Geoffrey Chaucer) Classical art is a moral category, which is carrying the eternal content. Unfortunately, the classics, such us literature, cinematography or painting, is losing its relevance under the influence of time. Only remakes of classic art-works are evidence of their immortality. Someone thinks that remake is just another way to extract money, for example, from viewers, which wanted to see their favorite movie in the new interpretation. However, I strongly belief that classical art remakes preserve cultural heritage for future generations, and the purpose of this paper is to prove it. First, until further arguments, it is important to give the correct meaning of the word â€Å"remake. † Definition of the remake is quite simple: it is translation classics art into the language of the modernity. In other words, the remake it is a newer version or interpretation of previously published work. It is not a parody and does not quote a source, moreover remake fills classics with new and relevant content, but with caution on the sample. The author of remake does not look like parodist; he is not looking for weak spots of classical artwork to expose their murderous ridicule. On the contrary, remaker finely and carefully refers to the words, of which was woven the old fabric of the novel. Remeyker reflects on every character, every plot turn, stares at the familiar line, Remaker may be repeated passages of the original plot, types of characters, but he or she depicts them in a new historical, social and political conditions. Remakes chosen as the new heroes, the new women, centerfold, mental retardation, AIDS, drug users, and hackers. All of these characters for the most part people are good, spiritually rich, suffer reflection, ready to sacrifice, etc. Second, the remake allows the younger generation to encounter with deep knowledge that has been embedded by great creators in their artworks. Classical art is full of bottomless meaning, useful for our youth, but it is very difficult to reach them through stall of misunderstanding, because of the difference between modernity and the past. I take the example of classical literature remake to verify it. If the young book reader is looking for models for answers to the vexed questions – Who I am? How to survive in the world? it is unlikely that the classic book will not be able to help him, because it is written in inaccessible and incomprehensible to him language. The reader is looking for the book, which speaks directly, without allegory. In this cause, the modern detective story-remake about official corruption and criminal fraud will touch the reader more alive than the Dead Souls, written about the same thing, but on the outdated language. Consequently, due to a remake, the classics artwork remains indestructible. The remake is a lifebuoy, which was thrown to drowning classical art. For example, a reader would pick up the new-Idiot, a colorful mix of photo models, expensive cars, luxury suites, black criminals would fascinate him. The reader had read to the end of the novel, and it was not about our time, it still would be Dostoevsky’s immortal creation. Due to remake, the reader was acquainted with the great writer Dostoevsky. If it was not interesting remake, adapted for modern times, I do not think that the idea of reading Dostoevsky’s books came to the modern reader’s head, because it seemed to him too boring. Another example to proof that remakes give new life to long-forgotten artwork. There was very popular film of Vera Storozheva â€Å"Heaven. Aircraft. Girl. † This picture is a remake of the Soviet film â€Å"Once again about love. † The younger generation is unlikely to have seen the original, but the storyline and drama, as reflected in the film, which starred Renata Litvinova, many have seen. Therefore, a remake it is second youth of the old classics. Perhaps remakes creating of the same classical can be every ten years. For the reason that, terminology is aging faster than the artwork is goes around the world, and it proves that remakes preserve the art and sneaked it through the years, but the remakers had to modify the original. Finally, main goal of remakes is not only the preservation of cultural heritage, but also are to preserve historical heritage and to immortalize the names of great and talented people. The  remake, its a sign of ultimate fame of the original art, its highest prevalence in the general cultural refinement of the horizon of the nation even as a folded label, the most general idea of the plot. I do not think that Anna Karenina Tolstoys novel – was reading by millions, but millions know that the heroine of this novel, committed suicide under the wheels of a train because of unrequited love. According to the article â€Å"Remakes or expansion of the classics† written by Marina Zagidullina and published in journal UFO in 2004, absentee readers are always more than face to face. The fame of the text is not only measured data forms libraries and sales†¦Ã¢â‚¬  The above given arguments witness in favor of my opinion that classical art remakes preserve cultural heritage for future generations. In conclusion I want to emphasise that classic is like a queen, and a remake is her true servant even involuntarily, but he exposes his back, so she stepped through him in the future. Remake is a dialogue with classical artworks; it makes todays mass audience to feel involved in the great history of our past.

Realism Vs Liberalism And Issues In World Politics Politics Essay

Realism Vs Liberalism And Issues In World Politics Politics Essay The behavior and the different relations between states have always been difficult to grasp, understand, and to explain. Looking back at the historical events and comparing them to the current international issues, there are many parallels to be noted as well as many contradictions in the ever changing global arena. Due to the complexity of the world, there have been many attempts at creating a system to be able to explain the way the international relations unfold and function. Many theories have been produced, many have failed and a few have been proven to be the closest to the truth. This paper will discuss the two most predominant theoretical systems currently existent realism and liberalism. It will further compare the two schools of thought, examining the gaps and the advantages of each one looking back at historical events, including the two World Wars and the Cold War, and the current global environment. In order to better examine each theory and to apply it to the past or current events, one must first understand the essential background and arguments behind each theory. Classical realism took place at a very dark time in Europe. Inter state conflicts were occurring on regular basis, poverty was seen everywhere, there was little hope for the future and essentially violence was always a logical step in order to fulfill ones goal whether it being an individualistic goal or that of the state. Philosophers such as Machiavelli and Hobbes painted a dark, pessimistic picture of the world with almost no hope for a peaceful future. While the two scholars lived in different times and in different places of Europe both have rationalized in a similar manner. Just like other realists, they saw human nature as being essentially evil and selfish, they believed that military readiness at all times was essential, and that peaceful cooperation between states was only possible through the balance of power on the global scale. Through great minds such as Machiavelli and Hobbes came many followers supporting similar ideas and what is known now as realism was created. The key elements behind this particular theoretical system lie in the belief in anarchy, evil human nature, military power and the importance and the power of a state. It is a theory based on the assumptions that the behavior between states is selfish and relies on a self-help system, thus you cannot hope for a mutual cooperation and must only help yourself. It states that countries just look out for their own interests, which makes the state the most important actor or the ultimate power for this theory. Also it is essential for states to be prepared for any conflict or war, thus military power of the state is also one of the main goals, even more important than economic power. Realism looks at the world power as an anarchist and believes in relative gains, meaning some participant benefit more than others. In other words, a realist will not s ettle for an exchange or a relationship in which the other participant will gain more due to the fact that it inevitably puts the state in a weak and risky position. Thus, the core points of concentration of realism are the anarchical state of the world, the brutality of human nature, and the importance of power of the state. In other words, realists do not look to change the world, they believe in seeing the world for what it is and working with it to create the best possible outcome to fulfill self-benefiting interests. Liberalism, on the other hand, paints a completely different outlook on the world. It looks down on the pessimistic ways of the realists and argues for the possibility of a brighter future and more peaceful world. Classical liberalism took place during the age of Enlightenment where the dark years of Europe were hoped to be put behind. The pioneers of liberalism, such as Rousseau and Kant, refused to believe that human nature was evil. Instead, they argued that it is in the nature of human beings to be cooperative and to be able to achieve solutions in a negotiating peaceful manner  [1]  . Thus, war was not the next logical step to a conflict or disagreement; it was only a matter of providing the proper tools for the individuals and states to be able to come to a peaceful, mutually benefitting resolution to any conflicting situation. It is a theory based on the assumption that countries believe in progress and sets not only states, but also the individuals and international insti tutions as the most valuable actors in international relations. This theory believes in the cooperation and unity of human kind, and thus is extremely against military power. Instead, liberalism strongly believes in international institutions and institutionalized peace in the world. In other words, liberals are very optimistic and believe that the use of military power is never justified. Also, this theory believes in absolute gains, meaning all participants become better off. Liberals state that there is no reason why a state or an individual should not engage in a relationship or an exchange in which the other party will benefit more, due to the fact that both participants will be at an absolute gain. Further, liberals, unlike realists, do not support the idea of zero-sum game. In a conflicting situation, no party needs to be at a complete loss; the conflict could be resolved within a judicial way in which both parties could reach an agreement to benefit each other.  [2]   As mentioned previously, liberalism highly believes in cooperation with collective gains. This idea is followed by the belief in strong international institutions to provide not only conflict resolutions tools for the states, but also to create a complex international interdependence, which creates a strong global bond and further ensures international peace. Due to the fact that liberals put such importance on international institutions, the roles of the state could be seen as less when compared to the realists view. Through the importance of institutions, the transnational bonds and dependence is created, which is also highly important to the liberal school of though.  [3]   While realists believe that the approach to peace should be done through the balance of power and military readiness and strength, liberals have a complete opposite point of view. The amount of power and military control that the state achieves will not bring global or state peace. Rather, the liberals propose peace through democratization, in which citizens are given individual freedom and the right to have a say in the states actions; and through the establishment of international law, which would be enforced through the international institutions and organization  [4]  . Another approach to peace that the liberals suggest is through the opening of the markets and the promotion of free international trade. One of the first advocates for this idea was the philosopher and economist Adam Smith. He stated that if markets are left untouched by the state, the invisible hand of the economy would guide them to the most productive and beneficial outcome. The term he used was laissez-faire, which essentially means to leave the market untouched to function on its own  [5]  . Through this powerful idea years later the new version of liberalism was created, called the neo-liberalism. These particular liberals still held the same core believes as the classical liberals, however with a much stronger concentration on the international economy with a much weaker role of the states  [6]  . Based on these two brief definitions, it is observed how much both theories contradict each other, in other words, liberalism and realism have very different approaches to explaining and understanding the world and the way it functions. However, both theories have proven their points of view along the years with critical events that have already occurred in the past and that have drastically changed the worlds history. Both theories have gaps and advantages to fulfill each others gaps. Realism fails to explain the diminishing importance of the transnational connections, a world that is slowly becoming borderless. In addition, until the creating of neo-realism, realists did not give much importance or explanation to the ever growing number of international institutions and organizations. Liberals on the other hand do provide a strong explanation of the factors mentioned above; however fail to explain the occurrence of so many conflicts, even with peace making international organizatio ns in place; nor are they able to explain the rise of poverty and the great inequality in the world. Both theories provide strong points of view and the next portion of this paper will look how both theories thrive in the explanation of historical and current events or drastically fail giving in to the opposing theoretical system. Prior to discussing which theory best describes and explains the period of Cold War, it is crucial to comprehend the events leading up to the situation which made the Cold War possible. Thus, the two World Wars must be looked at through both theoretical systems in order to conclude which theory was most prominent at the time. The devastation produced by World War I was evident to the entire world and left a horrific picture behind. It started when the Archduke Ferdinand from the Austrian-Hungarian Empire was assassinated by a Serbian nationalist seeking to free his ethnic group from the Austrian rule  [7]  . However, this death was really just the excuse for many political conflicts and hostilities between states going on at the time to unfold. These conflicts lead to a disastrous view of Europe, where more than ten million soldiers lost their lives and three big empires collapsed. As well as the rise of the Soviet Union and the formation of the League of Nations were also the consequences of this war, which completely changed the face of Europe and the world. World War I was the perfect event for the realists to prove their assumptions of the worlds behavior. Germany, one of the most preponderant states at the time, strived for the success that England achieved with the Industrial Revolution. This led Germany to look for more power trying to expand their territory and becoming more predominant on the global scale. In other words, Germany was only serving its own national interest, rather than global, using military power without thinking of the consequences that this could bring to others or how would others be affected. This perfectly supports the realist theory. Also, realists defensive arguments evidence that the cult of offensive school, interpretations of the World War I origins, is wrong because World War I was not an effect of a defensive attack, since Germans understood the tactical advantages of the strategic defense level and they already expected a long war. In other words, Germans went to World War I with eyes wide open  [8]   . For liberals, on the other hand, World War I was just the war to end all wars. U.S. President Woodrow Wilson was also convinced that another devastating war could occur if the states recommence practicing power politics, thus liberals tried to reform the global system by taking several actions. One of the actions was to create global institutions in order to contain the raw struggle for power. At the end of World War I, the League of Nations was created, which was the incarnation of this part of the liberal thought  [9]  . However, the liberal thought collapsed and the realist assumptions rose once again when World War II erupted. When World War II initiated it gave the opportunity to the realists to prove that war is inevitable and that human nature is evil and violent. After World War I, the Germans were forced to look for an exit of the severe situation, probably the worst situation ever, which they were facing due to the consequences that this war brought upon them. After the First World War, most European states blamed Germany for all the disaster caused in Europe and thus they humiliated Germany under the Treaty of Versailles. The Treaty of Versailles in 1919 promoted international laws, international institutions such as the League of Nations, and fairness to all the damaged countries emphasizing stability and cooperation, which seemed to be an ideal move for the liberal thought. However, once this treaty implemented, the outcome of the behavior of the states turned out to actually prove the realist school of thought yet again. Thus, in theory this was a liberal movement, but in practice it turned out t o be realist due to that everyone was actually just looking for their own interest and using this as an excuse to obtain benefits for their own, for example, the division of Europe. Once again, it was a state against another state fighting for the most gains in order to be at the top of the anarchical international system. The Cold War was the transition of power of the two global powers at the end of World War II, United States of America and the Soviet Union  [10]  . The Cold War was an event where both states fight to have the best power ratio of military capabilities without ending in a disastrous scenario such as what happened in the first and second world wars, where millions of lives were lost and cities were devastated. However, this war could had have ended in the worst scenario that the world would have ever experienced, due to that technology and military research were at the peak of worlds history and also these two had exponentially raised due to the previous wars. In addition, not only Europe would have been involved in this war, since this war not only consisted of having the most military power, but also the most networking or the relationships with other countries  [11]  . In other words, if one country would have attack the other, then they would had been attacking the allied countries as well, which at the time not only involved European countries and strong Asian countries, but world wide. This war was also a fight between liberalism and realism, due to that all the disputes between both countries were fought with the intervention of international politics and international institutions, but at the same time each country was also preparing for war by the development and research of new military weapons. However, this was a silent war since none of both states ever openly announced that the actions were taken in order to take precautions of the rival countrys actions. Nevertheless, the world knew what was going on. This war was an event that raised several critiques against the liberal thought, since the military concerns of both of these states, the will of the global power and the hostility shown between each other, were all clear signs of a third world war. There was no reason to doubt it, since history was being repeated. As the League of Nations wa s created by the liberals in attempt to avoid another world war, Germany was gaining enough power in its realist way, overpowering any international institutions to start another world war. This time, following the disastrous events of WWII, another attempt by the liberals was made in creating the United Nations and yet again the two hostile blocs the Soviet Union and the United States were able to overpower the newly established international institution and started their own silent war recreating an anarchical global environment. Therefore, there was no reason why a war could not occur, if this previous event proved that no matter what actions taken, a state could do what ever it wished. In other words, the United States of America or the Soviet Union could have easily gone over the United Nations decisions, since there was no other state with the military and economic capacity that could overpower their wishes  [12]  . Thus, the realist assumptions of the world proved itself to be true. The liberals, of course, would argue that due to the existence of such institutions as the United Nations an actual war never occurred on the soil of either one of superpowers. In the liberal point of view, the UN was definitely a factor in avoiding the war. This was not known for a fact until the end of the Cold War in 1991, when the Soviet Union collapsed. At this point, the global arena proved that peace could be achieved by international negotiations, international institutions regulating the disputes and most importantly making rational decisions. The world proved that human nature is not totally evil or violent and that there still exists some hope for the world to prove that liberal assumptions of the international relations are not entirely wrong. It is evident that the realist assumptions and predictions were predominant even throughout the Cold War, but it was also clear that the liberals had a point there was room for progress. The collapse of the Soviet Union and the end of Cold War began to reshape international politics and relations. While through the century realism seemed to have been in the lead in its explanations and descriptions of the structure of the world, the global environment all of a sudden began to drastically change and liberalism began to make sense yet again  [13]  . There are still many controversies about which theoretical system best describes the contemporary global politics and interstate relations. While realism was clearly much more accurate in the descriptions of the world throughout most of the 20th century, this paper will argue that liberalism is much more precise in the explanations and its understanding of the world when it comes to current issues. The first aspect that should be noted is the vast amount of international organizations and institutions that is currently existent and is constantly on the rise. These organizations vary from international humanitarian aid (ex. World Vision), to peace keeping and conflict resolution (ex. United Nations), to regulations of international trade (ex. WTO), and many more. These are a perfect example of transnational unifications, which are absolutely borderless and are extremely powerful on the global arena. Thus, the belief of realism that the state is the most important actor in the global system is disproven. There are other actors, that are equally, if not more important than the role of the state. These organizations believe in progress and in making a difference in the world, therefore human nature is not necessarily evil. In fact, there are more and more individuals that come together and dedicate their lives in order to help others. Another interesting phenomenon which has been happening is the decline of interstate conflicts but an outburst of intrastate conflicts. While these conflicts do prove that human beings are still capable of horrific crimes, it also proves that the state is no longer a central factor. These are groups of individuals that are bound by religion, society, a common goal or something other than being a part of the same state. Further in these cases, the state itself cannot control what is happening in its own country. Such conflicts still exist and especially were numerous in the 1990s; such as the genocide in Rwanda, Somalia or the horrific process of the collapse of former Yugoslavia  [14]  . These conflicts bring another interesting factor the organizations and the individuals from all over the world, which come together to help the war-torn place; starting from conflict resolution, to peace keeping, to after the conflict humanitarian and developmental aid. These individuals not onl y dedicate their lives to such careers, but in most cases risk losing their own lives. This is a further proof that while global peace is not achieved, human nature is not evil in most cases. Thus, progress is not only possible, but also extremely achievable. Democracy is another aspect that liberals strongly promote. In the past two decade more and more states have been trying to implement democratic ways of governing their states. Most of the former Soviet states have been moving towards achieving that goal, some have even successfully transformed their political systems and have entered the European Union, such as the Baltic States (Latvia, Lithuania and Estonia)  [15]  . In addition, liberals strongly believe in democratic peace thesis that states that democratic countries will not go to war against each other. This theory is greatly proven over time as most of the Western world is democratic and has not experienced great conflicts since World War II.  [16]   While both theories provide strong and credible explanations of the way the global interactions occur and unfold, it is always crucial to keep in mind that these interactions change as does the global environment. This paper concludes that throughout most of the 20th century realism provided a clearer explanation than liberalism, including both World Wars and most of the Cold War. However, examining the current events and issues it is clear that the global political atmosphere has gone through a drastic transformation, precisely following the Cold War. Thus, considering this change it is only fair to conclude that liberalism provides a better explanation and description of the world today. That is not to say that realism is completely discredited nor does this suggest that there will be no room for the realists approach in the future, it still provides valuable lessons and explanations for humanity and perhaps will gain its dominance as the world experiences further transformations.

British Airways Internal And External Environment

British Airways Internal And External Environment British Airs has chosen as its competitive strategy to be focus differentiated. This is supported by the fact that since the mid 1980s the company determined that they needed a more dynamic, customer-focused and service driven culture. Furthermore, the company stated in its 2008/2009 annual report that its objective is to be a high-performing, market-focused, global premium airline. Among its objectives, it wants to be the worlds leading global premium airline; be the airline of choice for longhaul premium customers; and deliver an outstanding service for customers at every touch point. Moreover, in order to analyse if the company is supporting its strategy, it is important to analyse its value chain and how the company can creates value to its customers. In its operation, B.A is outsourcing some activities, for example catering, therefore they can focus on their core business, and also they can save costs with employees and avoid problems with strike. (Guys on this point, reviewing the case study, that the franchises do not not contribute to support their strategy of differentiation). B.A has also created a subsidiary OpenSkies to be more competitive in the transatlantic routes, due to the fact of being a new company, they can hire new employees with different salaries and benefits from B.A. B.A has also created the Terminal 5 which is very modern and with a lot of technology, therefore they can reduce costs mainly with employees and it also a mean to reduce the problem of possible strikes. This terminal does not depend too much on employees force. Furthermore it helped the company to improve its efficiency and offer better service. On services, the company has invested to achieve its objective of serving outstanding services. Some examples are a Club World Cabin, which offers more comfort and privacy, on all its Boeing 747 and on half of its Boeing 777; Two-by-Two seat configuration in its Club Europe; Galleries lounges at terminal 5 and 3 in Heathrow, Milan, Vancouver and Johanesburg; Check in from mobile and PDA; In flight entertainment system. Its Human Resources activities can represent a critical aspect from its value chain. In one hand, the company has invested in world-class hospitality and customer service training (annual report); on the other hand to support its objective of reducing costs, the company has progressively cut the number of employees and their benefits (such as reduction on their pensions), which has generated a turbulent relationship with its employees, mainly with the trade unions. As an example, due to the 5000 jobs cut in its backroom operation, the cabin crew went on strike in August 1997. They are reducing the pensions, they are hiring new employees with different salaries which create employees conflicts, affect motivation and they have strikes. Firm Infrastructure: They changed the management style in the mid 1980 to be more flexible. However, more recently they are becoming more toughened due to the competitive. They are trying to manage the efficiency of the employees with the clocking-in system; they are also trying to reduce absenteeism. Apart from this, employees fell bulled. Therefore, it seems to be more autocratic. We can also support this with Terminal 5, they just decided to start the operation but employees were not prepared. Strategy Sustainable it is not sustainable The company is focusing on reduce costs and maximizing profits to deliver the results expected by the shareholders. However, on the other hand, this strategy is impacting the employees. They are reducing the pensions, they demand more performance, they dont want to give pay risen, they want to reduce the number of employees, thus this will impact the quality of the service. Therefore this does not support the strategy. Evaluation of Strategy: Primary evaluation index is performance if it has grown and if it has been profitable; However Rumelt indicates three questions to evaluate depth the strategy, to appraise more fundamental factors and trends which will guide the company for success: Are the objectives appropriate? Are the major policies and procedures appropriate? Do the results obtained confirm or refute critical assumptions on which the strategy rests? The strategy needs to be consistent (goals and policies); consonant (it needs to represent an adaptive response to the external environment and critical changes); it needs to create competitive advantage and it needs to be feasible according to resources. We have set our sights on being the worlds leading global premium airline. We have five key goals. They are to: Be the airline of choice for longhaul premium customers; Deliver an outstanding service for customers at every touch point; Grow our presence in key global cities; Build on our leading position in London; and Meet our customers needs and improve margins through new revenue streams. Background and Introduction British airways were founded as aircraft transport and travel (ATT) in 1916, and soon on after the World War I the first international scheduling air service were launched between London and Paris. 1939 its principal competitor were Imperial Airways and the government nationalized both company from British Overseas Airways (BOAC). The BOAC were operation just in Long Haul flight and for short haul another new company were operation, British European Airways (BEA). In 1974 after the BOAC has a great knowledge about long Haul Flight (US, Japan, and so on) and BEA has a great knowledge about short haul flight the both companies merger, became the British Airwyas. (DataMonitor, 2009). Business agreement between BA AA Iberia 2008 British Airways is one of the worlds leading scheduling premium international airlines, during FY2009 British Airways earned  £8 billion in revenue, down 11% on the last year. Passengers represent 87% of the revenue, 7% Cargo and 6% form other activities, (annual report BA, 09). With 245 aircraft makes one of the best fleet services in actuality. British airways serve more than 300 destinations worldwide. The company carried more than 33 million passengers and 777,000 tonnes of cargos destinations throughout the work during fiscal year 2009. British airways also provides another types of services to other airlines including cargo handling at airports, airframe maintenance, computer and communication services and consultancy services. (datamonitor, 2009). British airways has a objective to be the biggest airline company in the world, and the airline industry is consolidating at an accelerating pace. In order to do this, merger with Iberia and plan to join business with American Airlines are examples of the era for international aviation. But these deals are always in focus on benefit its costumer. (Annual Report BA, 2009) British Airways during March 2009 launched a low-cost airfare sale with price starting to $478 between London to New York and also develop its popular Europe for Free that is a program offering low-cost fares and two free hotel nights in same seven selected cities on the Europe continent, (datamonitor) Appendix 01 -Timeline British Airways Macro environment Analysis According to Lancaster (2008) companies are inserted in a macro environment composed by different factors or forces which have an impact on their operations. Some of these factors are closer to the company such as suppliers, intermediaries, distributors and so on, which he denominate proximate macro environment. There other factors have a wider prospect, such as legal, cultural, economic, so on, but can also impact companies results. Political Factors Almost every aspect of running an airline is governed or influenced by tight regulatory controls. This varies from the routes companies can fly, the business partners they can cooperate with, the airport slots they can use, the fares they set and the infrastructure costs they pay. Strict rules also govern safety and security and the management of their environmental impact. (XXXXX) Terrorism is another political problem which affects companies, one example are the attacks which occurred in the U.S in 2001, which reduced the demand for flights and also demanded from companies more investments on security measurements and policies to rebuild consumers confidence. (XXXX) Economic Factors Airline companies were direct affect by economic recession when in 2008 were the worst experience has ever faced in especially US and Europe. The global recession has affect in both cases passenger and business people in air travel. This aggravated its pension deficit and it also impacted its demand because many companies are trying to reduce the costs with travelling; instead they are trying to use communication technology as teleconferencing. Although the price oil has fallen from 2008 were the oil price was $147 a barrel. (Key data) Appendix 2 UK residents visits overseas by air by Country visited (000) Currency changes are another problem. For BA the pound weakens impacted its costs due to many of them occur in dollar or euro. Other factors which can impact either B.A costs base or profits are oil prices fluctuations and increase unemployment which impact consumer confidence. Social Factors Ageing fastest increase in the oldest old Population by age, UK, 1984, 2009 and 2034 The graphic above describe how the UK trend populations are going, over the last 25 year the people aged 65 has increased from 15% in 1984 to 16% in 2009, increase of 1.7% million people, in other words, UK population is ageing. On the same period the young population has decreased from 21% to 19%. http://www.statistics.gov.uk/cci/nugget.asp?id=949 Analysis this graph, it is possible to understand that people are focus on their career and probably having just one children or in some case no one, and the consequence is young population decrease and old population increase. British Airways can take advantage of this situation because people in this age may want to enjoy the live travelling, visit some friends and so on, and British Airways can bring this customer to it, and this type of customer possibly will pay to better services and better company, and business class for this customer are the best option to British Airways introducing them. Appendix 3 Unemployment rate According to graph above, the UK Unemployment rate despite is getting a small better still so high, and this factor impact direct on British Airways, because whist people have no job it is difficult to this people travel by plane. On the other hand, people aged 16 to 54 had has been a significant increase since 2009, and may can bring more customer to British Airways. http://www.statistics.gov.uk/cci/nugget.asp?id=12 Technological Factors Price comparison using the internet Online booking services and check-in It is good because young peolpe prefer to used, but old people dont like this new techonolgies The technology has created a lot of benefits for consumers. In the case of airline industry, now they can use comparison websites, which has contributed for their bargaining power; On the other hand, online booking beside facilitating customers, companies do not need to pay to agencies anymore (intermediaries). Furthermore, British Airways can also reduce the number of employees because it is possible to use more machines than people and BA improved its efficiency, as an example the clocking-in system implemented by BA to control employees hours, and It also creates new ways of communicating with customers. (XXXXX) Environment Factors One of the British Airway strategic is reduce issue that affect the environment, in order to this, British Airways chose to engage in CSR (Corporate Social Responsibility) to help achieve the company strategic, CSR also can help British Airways to identify risks to health, safety and environment, this strategic also can attract more investors and grow the company. CSR CASE STUDY According to Convention for Climate Change and the Kyoto protocol, one big issue to solve is the carbon emission. And airlines companies have a high contribution in carbon emission. So, in response to this British airway decided to develop a program to solve this issue and the first target was fuel efficiency to reduce in 30% between 1990 from 2010. Doing this action the saving represents 50m tonnes of carbon diode (CO2). The British airway has great reduction in carbon emission that the carbon emission saved can then be sold for other companies, which needs to go above its carbon emission. CSR CASE STUDY Furthermore, another crusial point to British Airways is the noise pollution, to minimize this issue the company is inventing in quieter aircrafts and changing the way that its fly, the target to reduce the average noise per flight is around 15% by 2015. The people who living near to Heathrow are the people more affect with the noise but British Airways reduced around 30% the noise between 2008 and 2009. (annual report BA, 2009). Natural disasters and weather conditions can impact the operations. These issues can impact on costs and consequently the companys profit. Volcano ashes Legal Factors During March 2010 British airways announce a decline in passage number; the decline was so high that was compared with the month after September 11 terrorist attacks. It was the worst march in more than a decade for passenger numbers, and the British airways strategic were cuts some its operational capacity. But the consequence was worst it. Because became a Cabin-Crew Walkouts that generate around  £45m loss to British Airways. When more than 47% of the flights were cancel in Heathrow airport. On the other hand, during the same time Ryanair Reported that the passenger number has increased 13%. One of the reasons from that is probably the no-frills. (financial Times, 2010) Beside all the legislation which reflects the heavy regulatory control governments have over airline industry, companies are also impacted by employment relations laws and recognition of trade unions. In the case of BA this has represented a lot of problems due to the strikes conducted by the employees. Beside the impact on image, the company has incurred significant losses. Other legislation which can impact its strategy is the restrictions on mergers and acquisitions. (XXXXX) Meso Environment XXXXXXXXXXXXXXXXXXXXXXXXXXXX Competitive rivalry The competition is very intense. Generally the main competitive factors in the airline industry are factors such as, customer services, safety record and reputation, price, routes services, in-flight entertainment systems and frequent flyer programs, flight schedules, capacity, types of aircraft, code-sharing relationship and so on. (datamonitor) Short haul market BA has a lot of competitors, mainly Easy jet and Ryanair, and on this type of flights is more difficult to have differentiation. Product and service are easily replicated and it is difficult to achieve consumer loyalty, On the other hand. Long haul market with the OpenSkies changed the competitive landscape. Five new companies have slots in Heathrow to fly to U.S. (XXXXXXXXXX) New Entrants In the airline industry new entrants are low because there are significant barriers to enter. It requires high capital investment, there are also high regulatory requirements, it is a high competitive environment, it offers low profit margins, it takes more time to have the return on investment, and Slot spaces are expansive and the barriers to exit are high. (XXXXXXXXX) Substitute On short Haul routes, airlines companies have a great competition with on the ground. Train operations in UK are taking a bigger share of the air, principal because the infrastructure has suffer improvements and minimize journey times in lines such as West Coast mainline. Although Eurostar is disrupt by snow and freezing weather in January, the company still in increase around 1.2% more passenger in 2009, at the same time demand for flight between London to Brussels and Paris fell b y 14%. (Annual Report BA, 2009). Power of Buyer British Airways through a strategic sourcing process produce services and goods, using benchmarking to make sure that they will achieve maximum value, for both parts such as suppliers and purchase. During the 2009 year , the company reviewed all its spending with 500 top suppliers who account around 94% of total annual external spend, in order to this, British Airways re-structure all its commercial deals and the result was a considerable saving over this period. Power of Suppliers Suppliers have high bargaining power, there are basically to suppliers of airplanes: Boeing and Airbus. And they are restricted by sole supplier of fuel in the airports. (XXXXX) Micro Environment Analysis XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX Strengths British airways has some important resources and capabilities such as: a fleet of about 250 airplanes and more than 300 routes; It has an international customer database; It has financial resources, according to datamonitor 2009 report, the company has increased its revenues since 2005 and in 2008 the company had 10% of operating profit margin. The company has slots in the main airports; The company has created two subsidiaries: OpenSkies and BA City Flyer; It has also established some important alliances (OneWorld alliances) and it has franchised some routes. These resources and capabilities are valuable and can help the company to react against some threats and capitalize on opportunities. However they cannot be rare and inimitable depending on the competitors available resources. On the other hand, British Airways have some unique resources and core competencies which are more difficult to imitate, are more rare and represent an important value for the company. British Airways is the only company with access to terminal 5 in London Heathrow Airport, one of the main airports in the world. BA has also a reputable brand image recognized globally and reinforced by its long-standing existence within the industry. Through its subsidiary OpenSkies has offered a 32-seat all premium service from London City Airport to New York (Annual report). British airways has a constantly increase in its revenue since FY2005 to FY2008 (HERE I NEED TO SHOW WITH GRAFICS, WHY THIS LAST YEAR THE COMPANY DECREASE?). British Airways has focus on operational services such a punctuality and costumer services, important factor to achieve this aim is Terminal 5 at Heathrow. It is allowing British airways to provide customer with a completely level of services in a highly efficient way. Furthermore, an important strategic for the company is investments in its fleet, and  £100 million is using to develop and modernise its first cabin and the customer feedbacks is brilliant. Costumer likes its idea because it is what costumer is looking for, more comfortable beds, space, privacy and everything is British style. (annual report BA, 2009) British airways has a excellent fleet base operation and has its robust route network. The company is operating with 245 aircraft in service. (HERE A NEEDS TO SHOE WICH AIRCRAFTS AND COMPERER WITH COMPETITOR). Although, diversity fleet operation help the company to achieve their advantages over their competitor and to be effective utilization of its asset base. In addition the British airways have just order two airbus A138 and six Embraer E190SR and five E170 aircraft to replace RJ85 and RJ100 Aircraft. Which are currently operated from City airport. Furthermore, the British airways has carries more than 33 million passenger per year. (HERE I NEED THE INFORMATION HOW MANY PEEOPLE PER YEAR) BA focuses on offering online services to preserve old customers and to attract new customer. The e-services were important factors that helped British airways to reduce costs and increase revenues. Furthermore, the e-services helps costumer to book hotels, cars all through the website. Third of all companies booking was sold by ba.com. in order to do this, British airways introduce a new tool that is capable to upgrade their booking at any time between buying a ticket and checking on-line. Other facility it is access in real time the arrival and departures information through their mobile, which is useful tools for business people. (Datamonitor, 2009) Weakness British airways has a high debt obligation in FY 2009, the amount is around  £2,382 million, an increase of  £1,072 million in comparison to FY 2008. The increase in net debt included  £554 million due to the retranslation of foreign debt. High debt make more difficult for a company to pay its principal and interest with respect to its obligations. In addition, can reduce the British Airways ability to use cash flow to fund working capital and other general corporate requirements. Furthermore, high British Airways debts difficult to planning and reaching to change in business and industry. (datamonitos, 2009) British airways is one of the biggest airline company in the world but 62.5% of the revenue came from European Market (data monitor, 2009). And it is not good business depends too much of a specific market. Because if the continent has an economic problem the company for sure going to be serious problem. Appendix 5 GDP Nominal According to Nominal GDP, 30% of the world nominal GDP came from Europe. So it is a good strategic from BA focus on this market. But there are some problem mentions above. Appendix 6 klj According to PPP GDP, British airways should be focus on other countries to try to improve their revenues. In some countries such as China, Japan, India, Brazil and so on, there is a great chance to increase the revenues. On the other hand, The European population has a high number of retender people that increase the probability of this people to travel (long haul flight) to enjoy their live. (here i need to find the reference. Again,, heheh) Opportunities British airways to try to improve its revenues were focus on business agreement with other airlines companies. British airways, American Airlines and Iberia have signed a joint business agreement in 2008 on flight between North America and Europe and part of the plan it is expand their global cooperation. This relationship was created to benefits customer to increase flight schedule and more fly option to travel to whore world. (annual reports BA, 1009) OneWorld Global Alliance it is another (HERE I NEED TO EXPLAN WHAT IS ONEOWRDL) Another opportunity to business is the Open Skies between EU and US, because British airways can significantly increase its number of destination choices that the airlines can offer for the customers. Although, Airlines are applying for EU-US anti-Trust Immunity, where London Heathrow is open to any US or EU Airline that wants to fly to US and where the rival alliance have immunity. In order to this, the airlines companies also can expand customer choice by supporting more routes that it is not be economically viable for the airlines companies. This strategic can increase the opportunity to British Airways to provide a better services for its customer and improve its business as well. (datamonitor, 2009). Threats The global recession has a high impact over on Airline industry, according to GDP growth rate has a declined from 5.1% in 2007 to 3.1% in 2008. Due the crises many Airline companies had financial loss and the principal affect class were the premium passenger because companies decided to cut business travel to save money, a recent survey suggest that 47% of business travel will take fewer travel in the year ahead. So, Global economic is affecting British airways where the company focus main on business travel. (datamonitor, 2009) Over the latest years the Airline industry has been affected by global recession and drop in air travel and the airline companies strategies are merger and joint venture, recent examples such as Delta and Northwest Airlines in October 2008, between America West Airlines and US Airways in September 2005, American Airlines acquired majority of Trans World Airlines assets in 2001. In Europe market some consolidation is happens too, such as Vueling and Clickair in Spain, Alitalia and Air one in Italy, Lufthansa acquired Brussels Airlines and British Airline BMI and Austrian Airlines. Other merger or joint venture with domestic and international market can affect directly British airways revenues. (datamonitor, 2009) EU-US Open Skies Agreement has had a high impact on Long Haul Flight, during the first phase of the Open Skies at Heathrow, the competition has change on transatlantic routes, US Carriers Delta, Continental and US Airways have commended new flights to Heathrow offered more than 100 services per week. Other important markets are being liberalised is Canada, and others countries such as Australia, New Zealand and Brazil are going to be the next to suffer the Open Skies. (annual Report BA, 2009). Strategic Analysis British Airways main strategic is become the worlds leading global premium airline. And to achieve goals its focus on make the cost base more efficient but making customer service an important part of this long-term vision. These are import factor to create a sustainable and profitable future for business, benefiting our customer, colleagues and shareholders. (annual report BA, 2009) Global, offer destiny a across the world making individuals and business travellers want to choose British airways to travel for wherever their wants. (annual report BA, 2009) Premium, certify that all its customer take pleasure in use unique premium service, and that their costumer make out the service and can pay more for it. (annual report BA, 2009) Airline, Always develop new products and services to be always serving well its costumer. (annual report BA, 2009) Mission The mission of the group is to deliver service that matters people who value how the fly. British Airways has objective to be the Airline of choice for Long Haul Premium customer, Long Haul flight market is the key to its profitability but always with a strong presence in economy and short haul segment and always focus on bring an excellent service and the best global connectivity for its customer, British Airways has a strategic to build presence in all top global cities through expanding and airlines partnership. (annual repost BA, 2009) Another value to BA is deliver an excellent service for customer at every touch point, to achieve this aim all the cabin staff have been receiving training such as service style to all passenger receive a premium service on all routes and classes. (annual repost BA, 2009) BA has an important objective to grow its presence in all key global cities in the world to offer the best global connectivity for its customers. The company want to be present in the top cities and also to expanding networking through partnerships. (annual repost BA, 2009) London is the worlds biggest competitive international air marketing in the world, Build on its leading position in London Airline continuous to been the core for its business to achieve this objective British Airways has the government helps, however, the company going to enhance this by building profitable ancillary services that offer customers great value and re-enforce its brand. (annual repost BA, 2009) BA has essential to know what its customer needs and improve that through new revenue streams based on its core of business, although, BA building profitable auxiliary services that offer customer great value and re-enforce its brand. However, the company want to develop new products and services which exploit its assets and capabilities. (annual repost BA, 2009) British Airways Business Plan British Airways business plan is build around the world a Global Premium airline for long haul flight, and to achieve its objectives British Airways has a structure in five factors: Colleagues, Customer, Performance, Excellence and Partnership. (annual report BA, 2009) FOCUSED ON OUTSTANDING CUSTOMER SERVICE Colleagues What can British Airways to do improve its business and how can they work together to achieve that, and how the company can develop its people to achieve their performance. (annual report BA, 2009) Customer What British Airways can do to outstanding experience for its entire customer, they will monitor carefully all the opportunities and try to adjust capacity as economic condition allow, another strategic is reduce flying outside the peak periods to reduce costs and maintain the quality and services for its entire consumers, the company intend to develop more flying during the holidays businesses to give the customer more opportunities to fly. In addition, the new Boeing 777-300ERs will arrive soon to improve its fuel efficiency and environmental performance. (annual report BA, 2009) Performance What British Airways can do to improve its financial performance and deliver for its shareholders, the company will build on record-breaking levels of operation performance through continuous improvement of the way its plan and control the operation. The company will extend the successful Terminal 5 at Heathrow to more of its services through developing of the second satellite Terminal 5C that going to open in 2011. (annual report BA, 2009) Excellence What British Airways can do to maintain and improve its operation performance and the quality of its processes. One of the strategies is implement joint business agreement with American Airlines and Iberia. Doing this can the company offer for its customer better services such as improve flight schedules, deliver enhanced and disruption management. Partnerships going to be developing such as those who were announced this year with Indias Kingfisher Airlines and the Russian carrier S7, to improve its position in the global cities in whole world. (annual report BA, 2009) Partnerships What British Airways can do to work with other Airlines companies business, with its principal suppliers and the communication that is based on economic environment and challenging industrial relations, for the next years British Airways will work to make better to engage across the company rallying our colleagues with drive towards ever greater customer services. The company will continuous to invest in make targets to improve its way to manage its talents with focus on develop new front-line leaders. (annual report 09 Vision Objectives British airways have many objectives such as, improve employee and customer Satisfaction, increase revenue, Maintain competitive strength in the industry, improve fuel efficiency and develop especial equipments for disable people. HERE I NEED IMFORMATION ABOUT HOW MANY PEOPLE ARE FLYING PER YEAR) Another British airways objective is maintain customer loyalties and sustain their dominance in the airline industry. (executive report, mar binns, 2007) According to Annual report 2010, the merger with Iberia is a good deal both for long-term sustainability of the business and for customer, because they can together increase their networks, one is strongest on the North Atlantic and Asia and other is strongest in Latin America. Together they believe can realise around  £400 million in synergies from the fifth year. BA strong believe in the synergies can realise its resources on this highly competitive route will be good for customers, shar

Critical Review of Undaunted Courage Essay -- essays research papers

Critical Review of Undaunted Courage Stephen Ambrose’s Undaunted Courage is a remarkable piece of nonfiction literature. His work is so thorough that one wonders how he has time to do much more. Yet he has created time in his life to go west and go camping and hiking and canoeing in the summers with his family. Which possibly shows that anything can be raw material to the open mind, for it was on those trips that he developed a great fascination with the Lewis and Clark expedition that explored the West when the country was twenty-five years old. Ambrose creates a precise and true story of the expedition in witch most readers would be enthralled. His style is smooth, readable and enjoyable, unlike many historical nonfiction of the day. Undaunted courage has succeeded and conveying the meaning of the book and the significance of Lewis and Clark’s expedition. Ambrose’s attraction to the west resulted in Undaunted Courage, a splendidly thorough, exciting description of a happening that has achieved infamous status. Very much like the expedition itself, the book is slow in the beginning, being worried with topics like family sayings and "begats" but after 40 to 50 pages o it takes off. The expedition started chiefly through the labors of President Thomas Jefferson. Amongst his chief objectives were to find an all-water route to the Pacific and to keep the West from seceding away under Aaron Burr. Being Jefferson, there was also the pure intellectual joy of discovery...

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A good education is an important part of one’s life. In order for one to accomplish his or her goals and have a good education, this individual need to attend both high school and college. I find both high school and college to be very different although some people think high school has a lot in common with college. My first year of enrollment into college, I notice that there are many differences between them. These differences include responsibilities, atmosphere, and freedom. To begin with, there are many ways in which the responsibilities of both teachers and students in high school differ from teachers and students in college. It’s been cleared to me that high school teachers are much stricter and they provide more rules for the students to follow. Teachers are responsible for making sure each student obeys these rules and carry out disciplinary actions for those who did not obey them. One example in which a teacher has taken on a disciplinary action was when a student was tardy or skipped their scheduled and they end up doing extra class work and homework or getting detention. I always felt like I was getting pushed to accomplish things in high school. I also remember having rules like no eating or drinking class. Chewing of gum in class was never allowed. Meanwhile in college, teachers are different. You are treated like an adult. The instructors in college expect you to do the work and aren’t constantly pushing you to do assignments. They expect you to have assignments done; you either do it or fail. Another difference between high school and college would be the atmosphere. Even though high school teachers are strict, this doesn’t seem to change how seriously some of the high school students take their studies. The high school students do behave sometimes as elementary school children. They mostly argue and fight among themselves in the cafeteria, hallways, and even outside the school building. However, students are more mature in college, and take their studies seriously. Each student in college knows why there are in school and so they do not pay any attention to others business or getting involved. Sometimes if you get into a fight in college, you can easily loss your scholarship or financial aid. In high school, there was less freedom. You would have to attend class early in the morning each day. You can’t change your schedule. Students in high school are obligated to attend. In contrast, student must attend through ambition and hard work. College also offers a lot of freedom. College students could easily change their classes depending on their schedule.